I believe great communications work is about more than creating content—it's about building connections, inspiring action, and helping people see themselves in the story.
The projects below represent some of the campaigns, initiatives, and communications strategies I've led throughout my career, with a particular focus on communication strategy, community engagement, and mission-driven organizations. Each one challenged me to think creatively, solve problems, and tell stories that matter.
I've included a brief overview of each project, my role, and links to supporting materials for anyone interested in taking a deeper look.
Federal Community Project Funding Announcement
Harris-Stowe State University + Congressman Wesley Bell | February 2026
Led communications strategy, media relations, visual assets, messaging, press materials, event communications, and stakeholder communications supporting the announcement of $1.03 million in federal funding for Harris-Stowe State University.
Key Contributions
Media advisory and press release development
Event branding, collateral, run of show and script development
Event Moderator
Stakeholder communications
Executive messaging support
Media relations strategy
Stand With HSSU: Public Advocacy & Awareness Campaign
Harris-Stowe State University | Launched Spring 2026
Developed campaign messaging and communications assets supporting Harris-Stowe State University's state advocacy efforts. Created audience-facing content designed to educate stakeholders and mobilize community support around institutional priorities.
Key Contributions
Strategic messaging development
Public awareness communications
Stakeholder engagement materials
Interactive digital campaign toolkit
2BHeard Community Storytelling Campaign
Generate Health | January 2026
Developed the branding, campaign framework, messaging strategy, social media toolkit, content calendar, website copy, and audience engagement materials for a 10-month maternal health awareness initiative inspired by the CDC Foundation's Hear Her campaign.
Key Contributions
Campaign naming and positioning
Logo and visual identity direction
Messaging architecture
Generate Health website copy and Microsite Development
Social media toolkit and content strategy
Community engagement campaign planning
S.W.A.R.M. New Student Experience
Harris-Stowe State University | Launched Summer 2025
Created and launched the university's comprehensive new student onboarding campaign and experience platform, introducing the S.W.A.R.M. framework (Start, Win, Access, Readiness, Move). Developed the campaign identity, student communications, orientation materials, and supporting microsite.
Key Contributions
Campaign concept and naming strategy
Complete messaging architecture
Student journey mapping
New student guide development
Parent & Family Activity Pages
Microsite content and launch
Cross-departmental implementation
20 Years a University. Forever a Legacy.
Harris-Stowe State University | Fall 2025
Led the development and launch of Harris-Stowe State University's 20th Anniversary campaign commemorating two decades as a university. The initiative included creation of a new commemorative emblem, campaign narrative, visual identity system, messaging framework, and multi-channel marketing assets celebrating the institution's history, impact, and future.
Key Contributions
Campaign strategy and narrative development
Anniversary moniker and emblem creation
Visual identity and messaging architecture
Executive communications and stakeholder engagement
University-wide marketing activation
HSSU: Powered By U
Harris-Stowe State University | Spring 2025 Recruitment Campaign
Developed the university's spring recruitment campaign strategy, messaging framework, timelines, and creative direction. The campaign positioned prospective students as the driving force behind Harris-Stowe's mission of Possibility, Potential, and Power.
Key Contributions
Campaign strategy and planning
Recruitment messaging architecture
Multi-channel content development
Campaign timeline and implementation roadmap
Enrollment-focused audience segmentation and messaging
Jasmine D. Evans Public Speaking Deck (2021)
Executive Leadership Facilitator
Created and maintained a professional speaking platform focused on leadership, branding, communications, storytelling, and professional development. Developed speaker positioning, presentation materials, and audience engagement frameworks.
Key Contributions
Speaker brand development
Presentation design
Thought leadership content
Workshop and keynote development
JDEPR Brand Platform (2021)
Founder & Principal Consultant
Developed the strategic brand framework, service architecture, positioning, messaging, and marketing materials for JDEPR, a communications consultancy focused on integrated marketing, branding, content development, and strategic communications.
Key Areas
Brand Development
Strategic Communications
Content Creation
Marketing Campaigns
Public Relations
Executive Storytelling